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Attribution is important, so let's get the experience right.

We spend our time thinking about how to get the experience right.  Customer experience at every touch-point leads to a more trustable connection. In an age when relevance is enabled by data, why would marketing still be challenged to simply do the right thing?

A must read...

Google Following Your Offline Credit Card Spending To Tell Advertisers If Their Ads Work

"Attribution is important to businesses, because marketing costs money. Businesses are willing to spend some money on advertising and outreach — but only if they see it translate into a return."