I've come to think of Mary Meeker's trends reports as my yearly report card.
Yesterday, I had a look back at the trend reports I was writing ten years ago. I always approach trend reports with a five to ten year view. While I was thrilled to see that I was able to get some things right, I was equally humbled to see that some of the assumptions I had made for the next 5 years, were just a bit off. For the most part, consumer adoption of technology was much slower than I anticipated, but now I see the pace becoming far more accelerated than I had imagined. As marketers, our ability to adapt to change becomes an essential skill that is never mastered.
Enjoy the report and embrace the chaos...change!