‘Fear of Missing Something’ Drives Home Screen Alert Usage http://po.st/dLQ4qw  via @eMarketer Love stories that support your direction!

“Traditional” ways of staying connected via mobile—calling, texting and emailing—were the leading push alerts respondents used. Social media also ranked highly (65%), likely due to the real-time updates—about everything from friends’ personal lives to breaking news—posted on such platforms. Thanks to FOMS, every app included was cited by around one-third of respondents or more.