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Mary Meeker's 2017 internet trends

I've come to think of Mary Meeker's trends reports as my yearly report card.

Yesterday, I had a look back at the trend reports I was writing ten years ago. I always approach trend reports with a five to ten year view.  While I was thrilled to see that I was able to get some things right, I was equally humbled to see that some of the assumptions I had made for the next 5 years, were just a bit off.  For the most part, consumer adoption of technology was much slower than I anticipated, but now I see the pace becoming far more accelerated than I had imagined. As marketers, our ability to adapt to change becomes an essential skill that is never mastered.

Enjoy the report and embrace the chaos...change!

@deannalawrence

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Attribution is important, so let's get the experience right.

We spend our time thinking about how to get the experience right.  Customer experience at every touch-point leads to a more trustable connection. In an age when relevance is enabled by data, why would marketing still be challenged to simply do the right thing?

A must read...

Google Following Your Offline Credit Card Spending To Tell Advertisers If Their Ads Work

"Attribution is important to businesses, because marketing costs money. Businesses are willing to spend some money on advertising and outreach — but only if they see it translate into a return."

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12 Hours 7 Mins... Messages and Moments

Can you imagine spending 12 hours and 7 mins every single day consuming media?  

True, much is allocated by having a two-screen experience, but we still consume more messages from more sources than we ever have.  Think about how much you see, how much of that really matters and then, consider what you still may be missing. 

Source eMarketer

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      More messages...more connections...more notifications.   Google’s launching click-to-message ads on Google Search that connect consumers with companies over SMS.     Immediate connections with brands will support customer service and strengthen loyalty, this is important to consider, as consumers are opening the door to connectedness. We think the ability for brands to offer relevance within every response, will determine the future of this trusted connection.  Read the article here: http://venturebeat.com/2016/10/18/google-click-to-message-ads/ via @VentureBeat

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More messages...more connections...more notifications.

Google’s launching click-to-message ads on Google Search that connect consumers with companies over SMS.  

Immediate connections with brands will support customer service and strengthen loyalty, this is important to consider, as consumers are opening the door to connectedness. We think the ability for brands to offer relevance within every response, will determine the future of this trusted connection.

Read the article here: http://venturebeat.com/2016/10/18/google-click-to-message-ads/ via @VentureBeat

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